Canuck Place Children’s Hospice is a centre that provides terminally ill children and their families with end-of-life and palliative care. It is supported, in part, by the Vancouver Canucks hockey team but still relies on generous contributions from elsewhere in the community. We made a set of videos to help Canuck Place with their 2011/2012 drive for support. This 30-second spot was used on TV and at Roger’s Arena during hockey games. We also produced a long-form PSA, which was used internally at the charity’s ‘Gift of Time’ gala at the Westin Bayshore Vancouver.
Produced in participation with Odyssey Film