Inspired Coach

Laura McCafferty is a leadership coach who helps hundreds of business professionals from a broad spectrum of industries improve their working lives. Because her clientele are so diverse, we took a first principles approach to designing her site to ensure that visitors found the information that they intended to find in two clicks or less. Laura offers many different products and services; from classes, seminars to personal and executive one-on-one coaching sessions. Her clients describe her coaching sessions as calm, inviting, comfortable and encouraging, our intention was to create a web presence for Laura that represented those qualities.

Thank you for your commitment to making the site beautiful, functional and contemporary. began the same way as all of our projects, with lots of questions related to the short and long-term goals of her coaching practice. This allowed us to develop a website that fully and beautifully showcased her services while allowing for scalability and expansion down the road.